< =";-:宋体;-:">网络化营销是互联网新的营销手段，在企业中有效地运用网络营销为企业的发展带来了益处，未来网络营销的发展也对人们的生活产生了重要影响。那么企业网络推广
好做吗？渠道有哪些？
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< =";-:C;-:">< ="-:宋体">一、搜索引擎推广< ="-:C">-< ="-:宋体">搜索引擎获取搜索用户的精准流量，< ="-:C">SEM< ="-:宋体">很烧钱
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< =";-:C;-:">.< ="-:宋体">国内搜索引擎：百度、< ="-:C">< ="-:宋体">、搜狗、神马搜索
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< =";-:C;-:">.< ="-:宋体">国外搜索引擎：谷歌、雅虎、必应搜索
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< =";-:C;-:">.< ="-:宋体">获流方式：竞价排名< ="-:C">SEM< ="-:宋体">、自然排名< ="-:C">SEO< ="-:宋体">（网站引流）
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< =";-:C;-:">.< ="-:宋体">联盟广告：百度联盟，谷歌联盟等。会根据用户搜索习惯推广相关广告。
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< =";-:C;-:">< ="-:宋体">二、信息流推广< ="-:C">-< ="-:宋体">流量大广泛流量，一般在列表页或文章结尾出现广告
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< =";-:C;-:">.< ="-:宋体">大众< ="-:C">APP< ="-:宋体">类：< ="-:C">UC< ="-:宋体">浏览器、< ="-:C">QQ< ="-:宋体">浏览器以及百度< ="-:C">APP< ="-:宋体">，贴吧< ="-:C">APP< ="-:宋体">，< ="-:C">< ="-:宋体">浏览器
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< =";-:C;-:">.< ="-:宋体">新闻客户端：搜狐、新浪、网易凤凰、腾讯新闻、今日头条
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< =";-:C;-:">.< ="-:宋体">腾讯：公众号底部中部广告、微信朋友圈广告、< ="-:C">QQ< ="-:宋体">空间广告
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< =";-:C;-:">.< ="-:宋体">短视频：抖音快手你刷到的视频广告也是信息流
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< =";-:C;-:">< ="-:宋体">三、社交类< ="-:C">-< ="-:宋体">数据大粘性强付费免费皆可
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< =";-:C;-:">.< ="-:宋体">社交软件：支付宝、个人微信、企业微信、陌陌、< ="-:C">QQ< ="-:宋体">、< ="-:C">
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< =";-:C;-:">.< ="-:宋体">社交自媒体：< ="-:C">QQ< ="-:宋体">空间、企业< ="-:C">QQ< ="-:宋体">、微博、博客、贴吧、豆瓣
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< =";-:C;-:">< ="-:宋体">四、电商类< ="-:C">-< ="-:宋体">视觉设计，评价，薄利多销，流量巨大
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< =";-:C;-:">< ="-:宋体">淘宝、天猫、阿里巴巴、京东、拼多多、得物、其它平台
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< =";-:C;-:">< ="-:宋体">五、问答和论坛类< ="-:C">-< ="-:宋体">知乎代小广告，流量大；论坛基本落寞
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< =";-:C;-:">.< ="-:宋体">问答平台：知乎、百度知道、悟空问答
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< =";-:C;-:">.< ="-:宋体">论坛：天涯社区，西祠胡同，水木社区、房天下论坛，家在深圳
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< =";-:C;-:">< ="-:宋体">六、视频类< ="-:C">-< ="-:宋体">抖音快手< ="-:C">< ="-:宋体">元上热榜，需要视频创意
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< =";-:C;-:">.< ="-:宋体">短视频：抖音、快手、小红书
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< =";-:C;-:">.< ="-:宋体">直播类：映客、斗鱼、虎牙、各种视频直播带货平台
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< =";-:C;-:">.< ="-:宋体">视频平台：爱奇艺、优酷、腾讯视频广告
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< =";-:C;-:">< ="-:宋体">七、自媒体类< ="-:C">-< ="-:宋体">自创内容不能直接广告，免费起个品推作用
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< =";-:C;-:">< ="-:宋体">百家号、企鹅号、< ="-:C">UC< ="-:宋体">大鱼、搜狐号、今日头条、趣头条、一点资讯
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< =";-:C;-:">< ="-:宋体">八、垂直或本地类< ="-:C">-< ="-:宋体">针对不同行业知名网站合作
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< =";-:C;-:">.< ="-:宋体">垂直类知名行业站：妈妈网、宝宝树、< ="-:C">< ="-:宋体">、寻医问药、< ="-:C">< ="-:宋体">商机、藏獒交易、文玩旧书交易、< ="-:C">A< ="-:宋体">站长网、安居客、齐家网
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< =";-:C;-:">.< ="-:宋体">本地知名公众号或论坛：杭州< ="-:C">< ="-:宋体">楼、成都第四城、广州妈妈网，武汉得意生活、腾讯大成网、大楚网、大渝网、大秦网等
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< =";-:C;-:">< ="-:宋体">九、软文类< ="-:C">-< ="-:宋体">品牌推广，舆情压制
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< =";-:C;-:">.< ="-:宋体">知名权威媒体：新浪、网易、搜狐、腾讯新闻，价格偏高，但收录好，排名高，曝光高
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< ="-:C;-:">.< =";-:C;-:">< ="-:宋体">软文代发平台：软文街、松松软文、星空媒体等，价格适中，建议选带新闻源
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< ="-: ;">< =";-:C;-:">< ="-:宋体">在互联网时代的今天，有企业经营得如鱼得水，也有企业在开展网络营销方面屡屡受挫，较终走向了破产。网络营销其实是有效可行的营销策略不可放弃；另一方面给准备在网络营销方面一展拳脚的企业一些参考建议，望大家在开展网络营销过程中少走弯路。
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标签： 网络营销
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作者：徐州百都网络 | 来源：[db:出处] | 发布于：2022-01-26 12:05:49